In today's world, using your voice to get your message out is a powerful strategy to expand your reach and engage with new audiences. Whether you're a seasoned marketer or just starting out, leveraging various platforms can significantly boost your visibility and help you build a substantial list of followers.

Here are some effective ways to get in front of other people's lists and grow your audience:

Podcasts

Podcasts are an excellent starting point for anyone looking to expand their audience. They provide an easy and accessible way to engage in interviews without the need for extensive preparation. Essentially, you're having a conversation with someone, which makes the process more natural and less daunting.

Ease of Entry: Unlike live presentations or webinars, podcasts don't require extensive preparation or equipment. All you need is a good microphone and a quiet space.
SEO Benefits: Being a guest on multiple podcasts can improve your online presence. Each podcast episode with your name and expertise linked back to your site can enhance your SEO.

By appearing on podcasts, you can share your expertise, connect with new listeners, and drive traffic to your own platforms. Additionally, podcasts often have dedicated audiences who trust the host, meaning your message is delivered to a receptive audience.

Live Interviews

Another great option is live interviews on platforms like Facebook, Instagram Lives, and YouTube Live. These live sessions are similar to podcasts but offer the added benefit of real-time interaction with the audience.

Real-Time Interaction: Viewers can ask questions and engage with you directly, creating a more dynamic and engaging experience. This allows for immediate feedback and interaction, making your sessions more interactive and valuable.
Repurposing Content: Live sessions can be recorded and repurposed as video content for your YouTube channel, clips for social media, or even transcribed into blog posts.

This is a fantastic way to reach a broader audience and establish a more personal connection with them. Live interactions can also foster a sense of community and immediacy, encouraging viewers to become more engaged with your brand.

Summits

Summits are also highly effective for reaching new audiences. These events typically feature multiple speakers who discuss a common theme from various angles.

Diverse Audience: Summits attract a wide range of participants interested in the central theme, providing you with a diverse and engaged audience.
Networking Opportunities: Being part of a summit allows you to connect with other speakers and industry leaders, expanding your professional network.
Authority and Credibility: Speaking at summits enhances your credibility and positions you as an expert in your field.

During a summit, all the speakers are promoting the event so the reach to new audiences can be quite large depending on the size of the list and following of each of the speakers.

Conferences and Networking Events

Conferences and networking events provide valuable opportunities to connect with like-minded individuals and potential followers. These events are designed for networking, learning, and sharing knowledge. There are thousands of events happening every day that are looking for speakers.

In-Person Connection: Meeting people face-to-face can create stronger, more memorable connections than online interactions.
Learning and Development: Conferences offer sessions and workshops where you can teach your area of expertise to an engaged audience wanting to know more about the latest trends and developments in your field.
Exposure and Recognition: Speaking at these events can significantly boost your visibility and reputation within your industry.

Attending some of these events before asking for a speaking engagement can be a great way to get to know the group and see what topics will best serve them.

Groups

There are many groups, both online and offline, that you can join or sponsor. Some groups offer free sponsorships, while others may require a paid sponsorship.

Consistent Exposure: Regularly interacting with group members keeps you consistently in front of a relevant audience.
Targeted Outreach: Many groups are centered around specific interests or industries, allowing you to target your outreach efforts effectively.
Community Building: Active participation in groups can help you build a community around your brand, fostering loyalty and engagement.

These groups provide a platform to promote your message and engage with their members regularly. Joining these groups allows you to consistently get in front of new people and build your audience. Sponsorships can also give you additional visibility and credibility within these communities.

Conclusion

Using your voice to share your message is a powerful way to grow your audience and build your list. Whether through podcasts, live interviews, summits, conferences, or groups, there are numerous avenues to explore. By leveraging these opportunities, you can connect with new people, share your expertise, and establish a strong presence in your industry. Start exploring these strategies today and watch your audience grow!

Want to find out more about how to leverage other people’s audiences to grow your business? Get the 10X Your Business Blueprint here today and discover the 5-step REACH formula to tap into other people’s communities and exponentially grow your business.

Using Your Voice to Build Your Audience: Strategies for Effective Outreach