Conquering Sales Anxiety: Strategies for Overcoming Fear and Boosting Confidence

Does anyone else ever feel like this when it comes to sales?

When I was getting started, I kept saying, “I am not a salesperson. I am not a salesperson. I am not a salesperson”. Well, guess what? If you own a business, have a service, or have a product to offer, you are automatically in sales.

Let’s talk about overcoming that anxious feeling, the knots in your stomach, the fear that makes you want to run away from any sales conversation. How do we change that for you?

When your mind starts spinning with thoughts like “I can’t do sales,” “I’m not good at sales,” “They won’t want me,” or “They think my prices are too high,” those fears and doubts create a bubble of fear. This fear makes you doubt your prices, slashing them because you think potential clients can’t afford you, or taking on difficult clients just to have clients. You start beating yourself up because you’re not making enough money, and you wonder why it’s so hard.

But when you align your thoughts and get clear on your fears around sales, you can break through them and achieve amazing results!

what do you need to do to overcome the fear Of Sales?

Do some reframing

I always thought I wasn’t a salesperson. I pictured the sleazy car salesman trying to sell me something I didn’t want. I avoided salespeople in stores because I didn’t want the pressure. That’s what I thought a salesperson was.

I had to learn that the job of a salesperson is to help and serve, making the shopping experience better. If that meant I bought a few things they showed me, great for them—they got a commission. I had to reframe this for myself: it’s not about being salesy; it’s about being of service! If you have a product or service that can change someone’s life, you need to offer it.

When you’re good at something that others struggle with, and you can help them, you’re offering them so much value. Not offering it is doing them a disservice.

Reframe: Sales is Service

You’re serving others by showing up and telling them how you can help them through big transitions or challenges.

I always felt like salespeople were pushy and persuasive, knowing the right things to say. But you don’t always need to know the right things to say—you need to know the right questions to ask. (Want to know the best questions to ask in a sales conversation? Check out the video on the Best Five Questions to Ask During a Sales Conversation.)

Remember, this isn’t about you; it’s about the person you’re trying to help. Ask the right questions to draw out their pain, their goals, and where they want to go. Then you can say, “Yes, this is something I can help you with.” If it’s not something you can help with, send them to someone who can.

You’re not trying to take on every client just because they show interest.

You get the choice to say yes and no to your clients.

Write that down: You get the choice. Is this person someone you want to work with? Do they fit your ideal client profile?

When you set these boundaries and help more people, you’ll feel more satisfaction, empowerment, and value in what you do.

Get out of your own way!

Stop making excuses about why you’re not good at sales. Stop saying you’re not a salesperson. Stop thinking you have to be pushy and sleazy—that’s not what sales is about.

Sales is about being authentic. Present an offer to someone who needs what you have and give them the results they’re looking for. If you can do that, you can overcome your fear of sales.

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Let’s conquer those sales fears together and take your business to the next level!

How to Overcome Your Fear of Sales