Your Money Story: The Hidden Beliefs Holding You Back

Rewriting Your Financial Narrative: Uncovering Limiting Beliefs

We all carry a money story with us. Some parts of it are beneficial, while others are not. Understanding the origins and nature of this story is crucial for breaking through to new financial levels.

Money is more than just currency; it's energy. It’s not just a piece of paper but a medium that carries energy and value. In today’s digital world, most money is transferred electronically. We exchange it for goods and services, and it flows in and out of our lives just like energy.

The key is not to fixate on money itself but on what it can enable you to achieve. For some, it's about the ability to give back more. For others, it's about creating the life they desire and doing the things they've always wanted to do. The real challenge is overcoming the feeling of "I can't do that because I don't have money" and instead being able to say yes to the things that matter.

We must recognize that our desires are often aligned with our higher purpose, whether we believe in God, the universe, or another higher power. These desires are not about ego but about living the life we are meant to live. However, if we carry constraints and baggage from our past, it becomes difficult to move forward and create a space where money flows freely and positively.

Breaking the Cycle: My Money Story

I remember just a few years ago I was shopping with my daughter and she had some money she had gotten for her birthday. She saw a toy she wanted and asked if she could get it. My initial instinct was to check to see if it was on sale. It wasn’t, and I started to say, “It's not on sale. Find something else.”

As soon as I said it, I realized this was my money story from my parents. We were never allowed to buy something unless it was on sale. I had to stop in my tracks and ask myself what was the message I was sending to my daughter. Basically telling her she wasn't good enough unless it was on sale. Not that there is anything wrong with getting a discount or being a bargain shopper at times, but it was a story I had been telling myself and now putting on my daughter.

It was the first time I realized that’s how deep that money story went for me. I understood that my own money story was deeply rooted in the idea that value was tied to discounts.

I now understood why, in my coaching business, I often felt the need to discount my services, believing that people wouldn’t buy unless they got a deal. This mentality affected my self-worth and business decisions.

I had to shift my mindset to recognize the true value of my services. For instance, when setting a package price at $3,000, I needed to stand firm and not preemptively discount it based on assumptions about what potential clients could afford. It’s essential to allow others to make their own financial decisions instead of imposing our money stories on them.

There's some logic to discounting packages and things, and I'm not referring to that as far as marketing goes, but what I'm saying is that moment when you're on the phone with someone and you suddenly think, “Hmm, I just don't think they can afford it”. And you start taking on their money story and you start believing they aren’t going to buy it unless you discount it. By the end of the call, you're thinking, “Hmm, what can I do for them? How can I make this work for them?”. You haven't even told them what your price is yet, and you haven't even given them the ability to make that decision before you throw in discounts or lower your prices.

When you take on someone else’s money story, it’s because they've been a better seller of their money story than you've been a seller of your value. We have to get to a point where we can shift these money stories that we have within us.

Discovering your money story?

What is your money story? Reflect on the beliefs you’ve held about money, whether good or bad. Like my belief that everything needed to be on sale, what are the layers of your money story? Do you feel unworthy of buying something expensive?

It’s about doing what you love and valuing what makes you feel good, not just spending money for the sake of it. Balance is key—ensuring you can enjoy life while also helping others and achieving your goals.

Changing Your Financial Narrative

To start transforming your money story, journal about your beliefs and experiences with money. What do you want your new money story to be? How will it change your life and make you feel? By understanding and rewriting your financial narrative, you can unlock new levels of abundance and freedom.

 Remember, your money story is a powerful force in your life. By uncovering and reshaping it, you can break free from limiting beliefs and create a prosperous future.